Flagstaff, Rockwood, Clipper, and Viking all have a-frame campers, but Flagstaff and Rockwood have more a-frame models to choose from. For example, the High Wall Series is only found with Flagstaff and Rockwood. (And Palomino, Clipper, and Viking have certain models that Flagstaff and Rockwood doesn't have). By contrast, Clipper had 14 models ( Viking had the exact same floor plans, so 14 models) and Palomino had 12 models to choose from.Įxclusive models - Flagstaff and Rockwood have certain models that the other three brands don't have. With the upgraded 206LT, the custom-made 176, and the shower variations of the MAC series' 228, 228BH, 228D, and 228BHSE, we were able to offer 41 Flagstaff models. Variety - In 2016 Flagstaff and Rockwood offered 35 floor plans. These various brands share some items (like parts that benefit from commonality and volume purchasing) while other aspects (like floor plans, models, color schemes, and some specifications) remain distinct. Although owned by Forest River, Palomino and Coachmen operate as separate divisions with their own manufacturing facilities apart from Forest River's original brands, Flagstaff and Rockwood. Forest River then acquired the Coachmen brand (including Clipper and Viking) in 2008. In 2002 Forest River acquired the Palomino brand. ("I found a 2014 Flagstaff 207 on Craigslist-what is the Rockwood equivalent?" Here you go:) SeriesĪre other Forest River pop-ups the same as Flagstaff and Rockwood? ![]() They remain on this list to help with used purchase questions. Models with a dark background are discontinued. Here's an example of the different graphics between Flagstaff and Rockwood: Instead of discontinuing one of the brands and possibly cutting half of their dealers, Forest River continued both brands even though any differentiation (besides color scheme and graphics) was gone. However, the dealer network for each brand was already firmly established by this time. Since the campers were now the same, one of the brands could potentially be discontinued and all campers be produced under the one surviving brand. In 1996 Forest River bought Rockwood and Flagstaff and the two brands were standardized to the system we have today (where both brands have the same models and trim levels). So at the time it made sense to have separate dealers with their own, separate line of campers. So even though both brands were in the pop-up market and made by the same company, they didn't compete directly with each other in terms of offering identical products. Rockwood had a few special models and trim packages that weren't available to Flagstaff dealers. The parent company, Cobra/Van American, started Flagstaff as a "value line" in 1988. GM uses a similar approach with its Chevy and GMC trucks. This allows Forest River to have two dealers with similar (but not-strictly speaking- identical) products in the same area. Although Flagstaff and Rockwood are the same camper, technically they are different brands. RV dealers typically have a geographical area they serve and most manufacturers respect this "territory" so that their dealers don't have another dealer with the identical product right across the street. To double-up the number of dealers in a given area. In this case two choices are better than one.Ģ. ![]() That second person may like Rockwood's color scheme better. To offer more variety (if only in terms of color scheme).įlagstaff's color scheme may appeal to one person but not appeal to a second person. ![]() ![]() Why does Forest River build two nearly identical camper brands?ġ.
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